Like Songs, Leaders Can Produce Earworms

I woke up today with an earworm. It’s driving me nuts. No doubt you’ve experienced annoying earworms too. You know, that “little fragment, often a bit of the chorus of the song, that just plays and replays like it's stuck on loop in your head,” explains Elizabeth Margulis, director of the Music Cognition Lab at the University of Arkansas and author of On Repeat: How Music Plays the Mind. Researchers have found that over 91% of us get a song stuck in our minds—earworms—at least once a week. The term "earworm" originally comes from a translation of the German word 'Ohrwurm'. If you’re a songwriter, earworms are the stuff of dreams. You want your song to stick in people’s minds. Songs like "What Does the Fox Say?" by Ylvis, and The Baha Men's "Who Let the Dogs Out?" are tunes researchers say generate earworms. I've noticed that Meghan Trainor’s "All About That Bass" seems to catalyze earworms in old and young alike. But alas, (most) leaders are not songwriters. If we’re not careful, repetition of catchphrases or buzzwords become earworms that can blow our chance to inspire others or worse, close followers' ears completely. Earworms at Work As an entry-level employee, I … [Read more...]

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